globe
  1. Study Unit One 7 items
    Resources and further reading for Study Unit 1
    1. Principles of marketing - Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy 2017 (electronic resource)

      Book  Core textbook for Contemporary Marketing Practice

    2. The Marketing Mix Revisited: Towards the 21st Century Marketing. - Constantinides, E.1 e.constantinides@utwente.nl 2006

      Article 

    3. Study Unit 2 2 items
      Resources and further reading for study unit 2
      1. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2016

        Book 

      2. Principles and practice of marketing - David Jobber, Fiona Ellis-Chadwick 2016

        Book 

    4. Study Unit 3 1 item
      Resources and further reading for study unit 3
      1. Strategic brand management: building, measuring, and managing brand equity - Kevin Lane Keller c2013 (electronic resource)

        Book  Chapter one gives a good overview of key concepts in branding.

    5. The Impact of Website Quality Dimensions on Customer Satisfaction in the B2C E-commerce Context - Hsiu-Fen Lin 06/2007

      Article  This article takes a more comprehensive look at evaluating websites, though it does leave out the concept of communicating the brand positioning entirely.

  2. Tom 1 - Introduction to psychology 3 items
    Psychology and decision-making
    1. Essential pre-reading 1 item
      1. The brain: the story of you - David Eagleman 2016 (electronic resource)

        Book Core Reading Read chapter 1 'Who am I?' and chapter 4 'How do I decide?'

    2. Supporting reading 2 items
      1. Language and thinking - Nigel Holt et al

        Chapter Further Reading Read chapter 9 'Language and thinking'

      2. Thinking, fast and slow - Daniel Kahneman 2012 (electronic resource)

        Book Further Reading Read chapter 1 'The characters of the story'

  3. Tom 2 - Behavioural economics 5 items
    Presentation, heuristics, and decision-making
    1. Essential pre-reading 2 items
      1. The measurable me - Mimmi Sjöklint 2014

        Article Core Reading

      2. Behavior Change Techniques in Top-Ranked Mobile Apps for Physical Activity - David E. Conroy, Chih-Hsiang Yang, Jaclyn P. Maher 06/2014

        Article Core Reading

    2. Supporting reading 3 items
      1. Nudge: improving decisions about health, wealth and happiness - Richard H. Thaler, Cass R. Sunstein 2009 (electronic resource)

        Book Further Reading Read chapter 1 'Biases and blunders', chapter 4 'When do we need a nudge?', and chapter 5 'Choice architecture'

      2. An introduction to behavioral economics - Nick Wilkinson, Matthias Klaes 2012 (electronic resource)

        Book Further Reading Read chapter 1 'Nature of behavioral economics'

  4. Tom 3 - Sensory perception 4 items
    Sensory perception and decision-making
    1. Essential pre-reading 1 item
      1. Diversity in the determinants of food choice: A psychological perspective - E P Köster, Diversity in the determinants of food choice: A psychological perspectiveKöster, E P 2009

        Article Core Reading

    2. Supporting reading 3 items
      1. Exciting red and competent blue: the importance of color in marketing - Lauren I. Labrecque, George R. Milne 2012-9

        Article Further Reading

      2. Store Atmospherics: A Multisensory Perspective - Charles Spence, Nancy M. Puccinelli, Dhruv Grewal, Anne L. Roggeveen 07/2014

        Article Further Reading

  5. Tom 4 - Individual characteristics 4 items
    Personality and decision-making
    1. Essential pre-reading 2 items
      1. Guilt and Shame: Environmental Message Framing Effects - Tae Hyun Baek, Sukki Yoon 03/07/2017

        Article Core Reading

    2. Supporting reading 2 items
      1. The structure of phenotypic personality traits - Lewis Goldberg, The structure of phenotypic personality traitsGoldberg, Lewis R 1993

        Article Further Reading

      2. The dynamics of persuasion: communication and attitudes in the 21st century - Richard M. Perloff 2017 (electronic resource)

        Book Further Reading Read chapter 8 'Who says it'

  6. Fiona 1: Introduction to the sociology of consumption 5 items
    Fiona Spotswood is the lead tutor
    1. After taste - Warde, Alan 2014

      Article Further Reading

    2. Consumption and Theories of Practice - Alan Warde 07/2005

      Article Further Reading

    3. “Consumption” - David Graeber 08/2011

      Article Further Reading

    4. Extended Self in a Digital World - Russell W Belk 01/10/2013

      Article Core Reading

  7. Fiona 2: Introduction to the Quantified Self as a practice 8 items
    1. Please read chapter 12 of 'Beyond Behaviour Change'. (THIS IS A LINK TO DIGITISED CONTENT)

    2. Self-tracking as communication - Stine Lomborg, Kirsten Frandsen 02/07/2016

      Article Further Reading

    3. Self-tracking, health and medicine - Deborah Lupton 02/01/2017

      Article Further Reading

  8. Fiona 3: Cooking and eating 7 items
    1. Preparation: Map changes over time to your culture's domestic normality. Choose something specific, such as 'drinking tea' or 'alcohol in the night time economy'. Think about the materials, meanings and competences that have changed over time and why. 

       

      Read the Halkier (2009) paper and Either Shove et al (2012), The Dynamics of Social Practice (chapter 2), or Spurling, N. (2013), Sustainable Practices Research Group (executive summary), or Vihalemm et al (2015), From Intervention to Social Change – A guide to reshaping everyday practices (p.57-68).

      Please complete the task and all core reading before the session.

    2. Normalising Convenience Food? - Halkier, Bente 02/01/2017

      Article Core Reading

    3. The dynamics of social practice: everyday life and how it changes - Elizabeth Shove, Mika Pantzar, Matt Watson 2012 (electronic resource)

      Book Core Reading The ESSENTIAL reading from this book for this session is chapter 2, page 21 onwards (although of course the whole book is fascinating).

    4. Spurling, N. Interventions in practice

      Document Core Reading Read page 8-14

    5. From intervention to social change: a guide to reshaping everyday practices - Triin Vihalemm, Margit Keller, Maie Kiisel 2015 (electronic resource)

      Book Core Reading The essential reading for this week is chapter 2, page 23 onwards.

  9. Fiona 4: An introduction to practice theory and behaviour change 3 items
    1. The dynamics of social practice: everyday life and how it changes - Elizabeth Shove, Mika Pantzar, Matt Watson 2012 (electronic resource)

      Book Further Reading Chapter 8 is good supporting reading for this week.